UX Strategy
Staff Portal for IRA Operational Utilities
Solo-designed a 180+ screen operational system that saved staff 10+ hours per week and supported scaling from 15 to 110 employees.
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📚 Featured in The User Experience Team of One (2nd Edition)
Hi! I'm Vic Costik.
I'm a staff-level product designer who turns ambiguous, technically complex problems into shipped systems — from taking a fintech startup's internal tooling to 180+ screens, to synthesizing enterprise UX research into validated AI product prototypes.
Here's why my work matters.
50+ Million Invested
Including designs that secured a 22+ million Series C round with many investors eager to join.
Fortune 500 Attraction
Sales assets that attracted several Fortune 500 companies as clients and funding partners.
5M+ Users Impacted
Designed experiences that reach millions of users daily across multiple platforms.
16 Studies → 5 Prototypes
Synthesized 16 internal UX studies and 30+ academic sources into 5 validated AI coaching product directions in a single sprint.
Selected Work
Staff-level product design across 0-to-1 startup builds, enterprise design systems, and research-driven AI product design.
Product Design
White-labeled Fintech Platform
Led the complete redesign of a B2B2C fintech platform, resulting in 22+ million invested and addressing the top 10 causes of avoidable customer care calls.
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AI Product Design
Designing Trust: AI Coaching, Research to Prototype
Synthesized 16 internal studies and 30+ academic sources into 5 validated AI coaching prototype directions for a global talent management enterprise.
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Concept Design
Employer-Based IRA Enrollment
Designed concept piece that helped secure 22+ million Series C and generate interest from major payroll companies.
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Design Systems
Evolving a Design System for Client Whitelabeling
Evolved a universal design system to support 10+ client brand identities — including Microsoft, Unilever, Johnson & Johnson, and Google — without breaking WCAG accessibility conformance.
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Service Design
Client Onboarding Service Design
Cut client onboarding time from 6+ months to under 2 months through implemented service design recommendations.
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Web Design & Nonprofit Strategy
Pittsburgh Pride Website Redesign
Rebuilt trust in a nonprofit's Pride event after a leadership change, reorganizing navigation and copy around the community's biggest unspoken concern.
View ProjectLet's Create Something Amazing
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.